SLASH AND LIGHTBOARD IN ARC’TERYX, LA BREA
The notable technical outerwear brand, Arc’teryx has developed a new concept for their stores, the first one being in La Brea LA in California. ALU worked with the Arc’teryx store design team to provide a unique hanging system set against a beautiful brick wall backdrop.
SLASH integrated with LIGHTBOARD and suspended from the ceiling creates a rustic, yet sleek new look for the outdoor brand. The Slash, in its raw steel form is mounted to the ceiling with special connectors it uphold the integrity of the heritage building. LIGHTBOARD offers a perfect way for Arc’teryx to communicate its brand imagery and identity, providing a platform for their beautiful landscape and outdoor photos.